Keywords: Ecology
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Journal Articles
European Journal of Marketing (2012) 46 (3-4): 524–541.
Published: 30 March 2012
...Chung Yim Yiu; Sherry Y.S. Xu Purpose The purpose of this paper is to develop a novel tenant mix model for shopping malls based on an analogy from ecological theories. Design/methodology/approach This study empirically investigates the tenant species‐area relationship and tenant species...
Journal Articles
European Journal of Marketing (1998) 32 (11-12): 1138–1164.
Published: 01 December 1998
... a relationship perspective. This is why we have integrated the concepts cooperation and effectiveness, to create the new “co‐opetive” terminology. An ecological collaborative value system (CVS) has been developed. The behaviour of the system is affected by the condition of its components, and the system...
Journal Articles
European Journal of Marketing (1969) 3 (3): 164–169.
Published: 01 March 1969
...Brian T. Robson Discusses ecology and marketing, showing that while ecology may not provide a methodology for marketing, spatial science and systems theory provide findings which may prove to be of importance with regard to marketing. Maintains that ecology is criticised both for its hazy...
Journal Articles
European Journal of Marketing (1969) 3 (3): 183–188.
Published: 01 March 1969
... in town groupings designed to give more meaningful data. Concludes that the intention here has been to sketch some of the applications of a major breakthrough in numerical taxonomy to certain aspects of market ecology. © MCB UP Limited 1969 Empirical studies Ecology Behavioural sciences...

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