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Keywords: Econometrics
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Journal Articles
An econometric analysis of the effects of generic advertising on the demand for tea in the U.K.
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1969) 3 (4): 202–217.
Published: 01 April 1969
... with all drinks in any effective sense over the period studied. © MCB UP Limited 1969 Tea industry Generics Econometrics Tea Council United Kingdom An econometric analysis of the effects of generic advertising on the demand for tea in the U.K. by R. J. Ball and R. Agarwala London Graduate...
