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Keywords: Economic and social recovery
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1133–1156.
Published: 26 July 2013
.... The paper also provides insight into the complementary use of economic and social recoveries to enhance a consumer's evaluation of a firm's overall recovery at a reduced cost. Alex S.L. Tsang can be contacted at: tsangSL@hkbu.edu.hk © Emerald Group Publishing Limited 2013 The aforementioned...
