...Shelby D. Hunt Resource‐advantage theory is an interdisciplinary, evolutionary, process theory of competition that is proving to be extraordinarily provocative. A General Theory of Competition: Resources, Competences, Productivity, Economic Growth pulls together many of the articles that develop...

... of marketing response and practice which emerges. Western techniques can only be transferred with respect to the social and cultural differences between countries, so a study of the long‐term evolution of their organisations is necessary. © MCB UP Limited 1987 Developing Countries Economic Growth...

...Geoffrey C. Kiel; Carol Ann Howard Examines the importance of the Pacific Rim in terms of its market potential and of economic growth. Looks at the extent to which it rivals the European Community, and also the implications of the developments in the Pacific Rim for international marketing strategy...

...Joanna Kinsey Determines that the evolution and scope of marketing and its relevance and value in the development process are a stimulus to economic development. Discusses the meaning of economic development and economic growth, modernization, distributive justice and socio‐economic transformation...

... cases used in earlier discussion. Summarizes that a step has been taken towards progressing a theory of modern markets – particularly regarding the north American area. © MCB UP Limited 1980 Marketing theory Economic growth Business development USA 5 0 | European Journal of Marketing 14...