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Keywords: Economic performance
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Journal Articles
Benefits and challenges of developing an eco-social orientation: implications for marketing practice
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 1155–1176.
Published: 26 November 2020
... value and manager trust. Economic performance is highest when both indicators are simultaneously high. Research limitations/implications This study tests the relationships between social and EOs and performance. As such, the exploratory data in this study are US-centric and self-assessment in design...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (1): 48–65.
Published: 01 January 1987
... and Implementation of a Marketing Based Economic Development Project in the Agricultural Sector, An Israeli Case", in Kaynak, E. and Savitt, R. (Eds Comparative Marketing Systems, New York, Praeger Publishers, 1984, p. 53. © MCB UP Limited 1987 Developing Countries Economic Growth Economic Performance...
