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Keywords: Economic return
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1979) 13 (2): 59–78.
Published: 01 February 1979
... share of own brands is not related to the price differential alone; its market penetration is limited by the strength of the manufacturers. © MCB UP Limited 1979 Own‐label goods Brands Economic return Marketing strategy Pricing Supply and demand Market share TheStrategy of Own Brands...
