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Keywords: Elderly
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2572–2591.
Published: 16 October 2023
.... Ageing process Elderly Coping strategies Food practices Public policy Consumer behaviour Samuel Guillemot can be contacted at: samuel.guillemot@univ-brest.fr 24 11 2020 05 09 2021 12 05 2022 16 11 2022 24 04 2023 17 06 2023 27 09 2023 © Emerald...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (12): 2405–2422.
Published: 14 September 2018
...Rachel Trees; Dianne Marion Dean Purpose This purpose of this study is to examine the fluidity of family life which continues to attract attention. This is increasingly significant for the intergenerational relationship between adult children and their elderly parents. Using practice theory...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (2): 43–57.
Published: 01 February 1995
...Steve Burt; Mark Gabbott Demographic change is leading to an ageing of the population in the UK, but there is still a considerable debate as to whether the elderly should be treated as a distinct market segment. Previous work on the shopping preferences and activities of the elderly, undertaken...
