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Keywords: Electricity consumption
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (9): 1458–1475.
Published: 20 September 2013
... their domestic electricity consumption: feedback on their own consumption and feedback of both their own consumption and that of others in their locality. Design/methodology/approach – Digital technologies were used to automatically measure and communicate the electricity consumption of 316 UK residents...
