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Keywords: Embarrassment
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Journal Articles
Artificial intelligence and credit application processing: the role of embarrassment
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (4): 923–950.
Published: 07 March 2025
... is explained by reduced embarrassment. Furthermore, the authors show that for emotionally intelligent individuals, credit application processing through humans will mitigate the impact of embarrassment, leading to higher customer satisfaction. Finally, the authors identify an individual’s relationship...
Journal Articles
Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (12): 3033–3058.
Published: 13 August 2021
... experimental studies then test the hypothesis that shame and embarrassment mediate the effect of perceived harm to others on consumers’ responses to earned and unearned preferential treatment, respectively. Findings The present studies demonstrate that consumers naturally scan the environment and seek out...
