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Keywords: Embodied cognition
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (9): 2170–2198.
Published: 12 September 2025
... Kumar Gaurav abhijeet.gaurav@ddn.upes.ac.in 05 04 2024 02 11 2024 23 03 2025 27 07 2025 28 07 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social exclusion Typeface Embodied cognition Indian...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (3): 782–819.
Published: 31 January 2025
... and customer-centric robotic services. Originality/value This inquiry explores the metaphoric influence of service features on bodily responses, providing new insights into the role of embodiment and mental perception in robotic service evaluations. Embodied cognition Temperature Robot Hotel Mind...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1664–1678.
Published: 26 January 2021
... the different orientations with which these dispositions are associated. This possibility is supported by research on embodied cognition (Barsalou, 2008 ; Niedenthal et al., 2005). That is, bodily actions can increase the accessibility of thoughts with which they are associated. For example...
