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Keywords: Embodied concerns
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (5): 1015–1034.
Published: 08 April 2019
...Chihling Liu Purpose This study aims to offer insights into the embodied concerns that underpin men’s personal grooming practices through which they experience their body as the “existential ground of culture and self” and manage their everyday bodily presentation. Design/methodology/approach...
