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Keywords: Embodied conversational agents
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (5): 1142–1175.
Published: 07 April 2026
... to investigate the interplay between an enthusiastic versus calm tone of voice and a socio-emotional versus task-focused interaction style in service encounters involving embodied conversational agents (ECAs) and customers. Design/methodology/approach Through a conceptual framework and empirical analysis...
