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Keywords: Embodied embedded cognition
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Journal Articles
European Journal of Marketing (2019) 53 (8): 1637–1664.
Published: 08 August 2018
...Davide C. Orazi; Angela Gracia B. Cruz Purpose This paper aims to propose LARPnography as a more holistic method to probe the emergence of plausible futures, drawing on embodied embedded cognition literature and the emerging consumer practice of live-action role-playing (LARP). Current research...

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