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1-6 of 6
Keywords: Emerging markets
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (5): 1117–1146.
Published: 06 April 2020
...Tao Wang; Xue Yu; Nan Cui Purpose This paper aims to provide a new perspective in investigating how internal research and development (R&D) and external knowledge acquisition interact regarding their influence on innovation performance in an emerging market context. Building on an attention...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (11-12): 1743–1762.
Published: 09 November 2012
... (Möller and Törrönen, 2003). This observation calls for further understanding of firm boundaries in the context of learning within a network. Shared learning Supply networks Emerging markets Learning organizations Learning processes A supply network is a network organisation formed...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (9-10): 1410–1436.
Published: 21 September 2010
... of emerging market firms. The effects of standardization on brand performance in international markets are also to be explored. Design/methodology/approach The study develops a model based on the extant literature and tests its relevance through a survey of eligible managers in charge of international...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (1-2): 223–225.
Published: 20 January 2007
...Shichun Xu References Cavusgil , S.T. , Ghauri , P. and Agarwal , M. (2002), Doing Business in Emerging Markets: Entry and Negotiation Strategies , Sage Publications , London . Prasad , B. and Ghauri , P. (Eds) (2004), Global Firms and Emerging Markets...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (5-6): 590–610.
Published: 01 May 2006
...Bruce R. Klemz; Christo Boshoff; Noxolo‐Eileen Mazibuko Purpose The purpose of this study is to assess differences between the guidance offered by cultural studies in the services literature and the retailing literature for emerging markets. To research these differences, the role that the contact...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 430–446.
Published: 01 March 2006
..., globalisation and the borderless economy are making nation states increasingly irrelevant (Ohmae, 1990 ; Reich, 1991). © Emerald Group Publishing Limited 2006 Culture Emerging markets Cross‐cultural management Relationship marketing China Asia Partnering is a key element in conducting...
