Keywords: Emerging markets
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Journal Articles
Journal Articles
European Journal of Marketing (2012) 46 (11-12): 1743–1762.
Published: 09 November 2012
... (Möller and Törrönen, 2003). This observation calls for further understanding of firm boundaries in the context of learning within a network. Shared learning Supply networks Emerging markets Learning organizations Learning processes A supply network is a network organisation formed...
Journal Articles
European Journal of Marketing (2010) 44 (9-10): 1410–1436.
Published: 21 September 2010
... of emerging market firms. The effects of standardization on brand performance in international markets are also to be explored. Design/methodology/approach The study develops a model based on the extant literature and tests its relevance through a survey of eligible managers in charge of international...
Journal Articles
European Journal of Marketing (2007) 41 (1-2): 223–225.
Published: 20 January 2007
...Shichun Xu References Cavusgil , S.T. , Ghauri , P. and Agarwal , M. (2002), Doing Business in Emerging Markets: Entry and Negotiation Strategies , Sage Publications , London . Prasad , B. and Ghauri , P. (Eds) (2004), Global Firms and Emerging Markets...
Journal Articles
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