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Keywords: Emotion regulation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (3-4): 866–881.
Published: 24 January 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Emotion regulation Valence Affect integration Presentation mode We often consume information simultaneously. Technology has enabled consumers to view data on devices and dashboards across a variety...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 960–982.
Published: 08 May 2017
...M.S. Balaji; Sanjit Kumar Roy; Ali Quazi Purpose The purpose of this paper is twofold: first, to determine the role of emotions in customer evaluation of service failures; and second, to examine how customers’ emotion regulation impacts customer satisfaction and behavioural responses (e.g...
