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Keywords: Emotional and rational messages
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3197–3226.
Published: 05 October 2022
... re-use rights only Cessation behaviors Construal level Emotional and rational messages Goal pursuit Health messages Despite its well-known health risks, smoking and excessive drinking are still major current public health issues worldwide (Rakhi and Biswas, 2021 ; Simpson et al...
