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Keywords: Empathy gap
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (4): 785–805.
Published: 08 April 2019
... retailers increase predictive insights for recommendations. Originality/value While past research focused on ritual gift giving, this research examined spontaneous gift giving. The study is also unique in that the empathy gap between the giver and the receiver is a result of the changes...
