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Keywords: Empirical literature
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 942–972.
Published: 09 May 2016
...Jesper Nydam Wulff Purpose The purpose of this paper is to systematically assess the empirical support for central relationships in the empirical literature on foreign market entry mode. The reviewing method overcomes methodological limitations in past reviews. Design/methodology/approach...
