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Keywords: Empirical study
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Journal Articles
European Journal of Marketing (2022) 56 (1): 184–208.
Published: 23 November 2021
... of resource dependence theory. New service development Resource dependency Interfirm collaboration Value cocreation Empirical study Rooted in a service-dominant logic (SDL) (Vargo and Lusch, 2004), the results of studies on the development of new services suggest that a firm’s value creation...
Journal Articles
Journal Articles
European Journal of Marketing (2016) 50 (7-8): 1159–1184.
Published: 11 July 2016
... to have some similarities (Riemer and Viswanathan, 2013 ; Storbeck and Clore, 2008). Yet, few empirical studies have investigated arousal-as-information and arousal regulation mechanisms under one theoretical framework as general affect studies have done (Andrade, 2005). RQ2. Are consumers...
Journal Articles
European Journal of Marketing (2015) 49 (9-10): 1391–1416.
Published: 14 September 2015
... – The paper addresses the need to account for spatial effects in revenue response functions of public transport companies. Sven Müller can be contacted at: sven.mueller@wiso.uni-hamburg.de © Emerald Group Publishing Limited 2015 Marketing Sales Empirical study Regression analysis Service...
Journal Articles
European Journal of Marketing (2003) 37 (5-6): 706–727.
Published: 01 June 2003
... a framework for identifying the factors, inside and outside the selling firm, that potentially affect its sales managers’ preference for the relationship approach rather than the transactional approach. It discusses the results of an empirical study based on questionnaires mailed to 113 sales managers...

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