Skip to Main Content
Keywords: Empirical study
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2022) 56 (1): 184–208.
Published: 23 November 2021
... Empirical study New services often fail due to the lack of a clear development strategy and formalised development process, both of which are required to ensure intra- and inter-organisational learning and integration of knowledge and resources at the correct stages of the development process...
Journal Articles
Journal Articles
European Journal of Marketing (2016) 50 (7-8): 1159–1184.
Published: 11 July 2016
... to have some similarities (Riemer and Viswanathan, 2013 ; Storbeck and Clore, 2008). Yet, few empirical studies have investigated arousal-as-information and arousal regulation mechanisms under one theoretical framework as general affect studies have done (Andrade, 2005). RQ2. Are consumers...
Journal Articles
European Journal of Marketing (2015) 49 (9-10): 1391–1416.
Published: 14 September 2015
... – The paper addresses the need to account for spatial effects in revenue response functions of public transport companies. Sven Müller can be contacted at: sven.mueller@wiso.uni-hamburg.de © Emerald Group Publishing Limited 2015 Marketing Sales Empirical study Regression analysis Service...
Journal Articles
European Journal of Marketing (2003) 37 (5-6): 706–727.
Published: 01 June 2003
... a framework for identifying the factors, inside and outside the selling firm, that potentially affect its sales managers’ preference for the relationship approach rather than the transactional approach. It discusses the results of an empirical study based on questionnaires mailed to 113 sales managers...

or Create an Account

Close Modal
Close Modal