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Keywords: Empirical study
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Journal Articles
Value cocreation in new service development: a process-based view of resource dependency
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (1): 184–208.
Published: 23 November 2021
... of resource dependence theory. New service development Resource dependency Interfirm collaboration Value cocreation Empirical study Rooted in a service-dominant logic (SDL) (Vargo and Lusch, 2004), the results of studies on the development of new services suggest that a firm’s value creation...
Journal Articles
Internal market orientation adoption and new service development (NSD): gearing up the internal performance of NSD teams
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (7): 1641–1674.
Published: 21 May 2020
.... Originality/value This empirical study is the first to test the impact of IMO adoption as a dynamic capability and in a context other than frontline employees from a meso-theory perspective. This allows considering the different effects at the appropriate levels (macro and micro), thus enabling a more...
Journal Articles
An arousal-based explanation of affect dynamics
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Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (7-8): 1159–1184.
Published: 11 July 2016
... to have some similarities (Riemer and Viswanathan, 2013 ; Storbeck and Clore, 2008). Yet, few empirical studies have investigated arousal-as-information and arousal regulation mechanisms under one theoretical framework as general affect studies have done (Andrade, 2005). RQ2. Are consumers...
Journal Articles
Local revenue response to service quality: spatial effects in seasonal ticket revenue data
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Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (9-10): 1391–1416.
Published: 14 September 2015
... – The paper addresses the need to account for spatial effects in revenue response functions of public transport companies. Sven Müller can be contacted at: sven.mueller@wiso.uni-hamburg.de © Emerald Group Publishing Limited 2015 Marketing Sales Empirical study Regression analysis Service...
Journal Articles
Antecedents and consequences of a firm's selling orientation
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Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (5-6): 706–727.
Published: 01 June 2003
... a framework for identifying the factors, inside and outside the selling firm, that potentially affect its sales managers’ preference for the relationship approach rather than the transactional approach. It discusses the results of an empirical study based on questionnaires mailed to 113 sales managers...
