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Keywords: Employee brand identification
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing 1–37.
Published: 23 July 2026
... Three separate studies, including two experiments, were conducted on a total sample of 738 respondents, and data were analysed using SmartPLS 4 and analysis of covariance. Findings Results show that PCF significantly influences employer-brand patronage, and employee brand identification mediates...
