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Keywords: Employee gratitude
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (9): 2107–2137.
Published: 07 July 2020
... guidance is more effective in eliciting employee gratitude than employee-oriented relationship investments. In contrast, when the perceived job autonomy is high, employee-oriented relationship investment elicits higher employee gratitude than supervisory guidance. Research limitations/implications...
