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Keywords: Employee-based brand equity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (7): 1907–1925.
Published: 26 May 2022
... and their contribution to employee-based brand equity (EBBE). Design/methodology/approach The study analyses implicit and explicit communication activities by employees on the social media network LinkedIn and quantifies the contribution of their posts to EBBE. Data has been gathered from more than 1,300 posts...
