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Keywords: Employees’ organizational citizenship behaviour
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 1203–1222.
Published: 19 February 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Service encounter Customer emotions Customer participation Employees’ in-role behaviour Employees’ organizational citizenship behaviour Increasingly, researchers are recognising the significance...
