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Keywords: Employees behaviour
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (7-8): 938–971.
Published: 27 July 2010
... management outcomes i.e. employee attitudes and behaviour, that continued investment and enhanced internal brand management practices are to be realised. © Emerald Group Publishing Limited 2010 Brand equity Employees Brand management Employees behaviour Competitive advantage...
