Keywords: Enduring involvement
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Journal Articles
European Journal of Marketing 1–26.
Published: 17 September 2026
... drawn from both Chinese and Western participants. Studies 2A and 2B test the sequential mediating roles of perceived intimacy and enduring involvement. By using an experimental-causal-chain design, Study 3 manipulates communication-conveyed intimacy through dialogue design to further test the proposed...
Includes: Supplementary data

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