Keywords: Engagement objects
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Journal Articles
European Journal of Marketing (2020) 54 (7): 1469–1499.
Published: 04 March 2020
... may be seen at http://creativecommons.org/licences/by/4.0/legalcode Social networking sites Social services Customer engagement Engagement objects Negative customer engagement Today’s service environment is marked by dynamic change. Organisations are faced with increasing pressure...

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