Keywords: Entrepreneurship
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Journal Articles
European Journal of Marketing (2021) 55 (8): 2201–2238.
Published: 09 April 2021
.... Research limitations/implications The research provides fresh perspectives on experienced regret, a relatively unexplored emotion in the entrepreneurship literature. In the context of small business operations, the locus of attribution (associated with business failure) is the key influence on learning...
Journal Articles
Journal Articles
European Journal of Marketing (2015) 49 (9-10): 1436–1459.
Published: 14 September 2015
...Sylvie Chetty; Arto Ojala; Tanja Leppäaho Purpose – The purpose of this study is to examine the decision-making process for entrepreneurial firms when entering foreign markets and how and why they entered those markets. Design/methodology/approach – A nascent theory in entrepreneurship...
Journal Articles
European Journal of Marketing (2001) 35 (5-6): 566–586.
Published: 01 June 2001
..., but appear better able to adapt, hence their higher tendency to initiate exporting. Policy recommendations are presented for four groups of firms, linked to high/low export entrepreneurial orientation and exporter/non‐exporter categorisations. © MCB UP Limited 2001 Entrepreneurship Export...
Journal Articles
European Journal of Marketing (2000) 34 (11-12): 1315–1337.
Published: 01 December 2000
... their mission. One such approach involves the use of institutional entrepreneurship. This paper describes how institutional entrepreneurship complements strategic marketing management and strategic management, how it can ultimately generate funds for universities‐in‐transition, and provides a case illustration...
Journal Articles
European Journal of Marketing (2000) 34 (9-10): 1033–1037.
Published: 01 October 2000
...John Day Given the world wide predominance of the small to medium sized enterprise (SME) we should consider whether we need to segment and target our marketing knowledge, practice and attitudes towards this business type. It is argued that we need to be able to develop entrepreneurship within...
Journal Articles
European Journal of Marketing (1998) 32 (11-12): 1051–1073.
Published: 01 December 1998
...” (Grover, 1996, p. 116). © MCB UP Limited 1998 Competitive strategy Entrepreneurship Innovation Manufacturing industry Market orientation Strategic planning It is axiomatic that marketing and strategic management are related. However, despite Drucker’s (1954) established dictum...
Journal Articles
European Journal of Marketing (1998) 32 (1-2): 40–60.
Published: 01 February 1998
...Wai‐sum Siu; David A. Kirby Though academic research into the marketing/ entrepreneurship interface is of only relatively recent origin, it would seem that the basic principles of marketing appear to be equally valuable to both large and small firms. This article provides a critical review...
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Journal Articles
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