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Keywords: Environmental scanning
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (2): 46–58.
Published: 01 March 1993
... which have proven to be a catalyst behind its growth. Discusses its position within the marketing concept and explains why firms need to include corporate philanthropy in their marketing strategy. © MCB UP Limited 1993 Corporate strategy Environmental scanning International trade Marketing...
