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Keywords: Environmentally sustainable consumption
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (9-10): 1645–1665.
Published: 14 September 2015
... are presented in a manner that is consistent with consumers’ characteristics and goals. However, goal-directed, consumer motivation to engage in environmentally sustainable consumption behaviour has received limited treatment. This is an important void in the literature because vast research in consumer...
