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Keywords: Eschatology
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1997) 31 (9-10): 639–653.
Published: 01 October 1997
...Stephen Brown States that numerous commentators have contended that we live in degenerate, degraded, decadent and soon‐to‐be discontinued times. Arguably a manifestation of “pre‐millennial tension”, this eschatological world‐view seems to be shared by many marketing theorists, for whom the end...
