Skip to Main Content
Keywords: Ethical corporate identity
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: An internal organisational perspective

Shaun M. Powell
Journal: European Journal of Marketing
European Journal of Marketing (2011) 45 (9-10): 1365–1379.
https://doi.org/10.1108/03090561111151808
Published: 20 September 2011
...John M.T. Balmer; Shaun M. Powell; Shaun M. Powell Purpose The commentary aims to consider the nexus between corporate marketing, ethical corporate marketing, ethical corporate identity and corporate social responsibility. It seeks to take an explicit internal organisational perspective. It also...
View article titled, The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: An internal organisational perspective
Open the PDF for The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: An internal organisational perspective in another window
Add to Citation Manager for The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: An internal organisational perspective
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal