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Keywords: Ethical decision-making
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (7): 1612–1646.
Published: 26 May 2026
...Lamberto Zollo Purpose This paper aims to ask why morally aware consumers still act unethically. It introduces Consumer Existentialist Disengagement ( CED ) – a pre-behavioral “failure-to-start” in ethical decision-making occurring between moral awareness and moral judgment – to explain non...
