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Keywords: Ethical ideologies
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 525–556.
Published: 29 March 2013
... investigates: the role of cultural orientation in forming consumer ethical ideology; the link between the consumer's ethical ideology and his/her perceptions regarding the unethical marketing behavior of firms; the effect of perceived unethical marketing behavior on trust in firms; and the moderating role...
