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Keywords: Ethnic brands
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (9-10): 1579–1599.
Published: 02 September 2014
... Ethnic brands Ethnic stores Immigration and its accompanying process of acculturation play a role in shaping consumption behaviors. Immigration changes the ethnic profile of metropolitan areas, transforms the business landscape in these places and increases cultural diversity. Marketplace...
