... Publishing Limited 2013 H3. Perceived pragmatic legitimacy fully mediates the relationships between performative attributes and the attractiveness of the service outlet to ethnic consumers. Ethnic marketing Choice of service outlet Retail patronage Institutional theory Ethnic groups...

... sub‐regions inhabited by three clearly identifiable ethnic groups. A structural model with five first‐order reflective constructs was evaluated to test the hypothesized relationships. Findings The findings confirm that both national identity and nationalism are significant predictors of consumer...

... identity terms. © MCB UP Limited 1980 Culture Canada Market segmentation Language Ethnic groups | 223 Cultural Market Segmentation in a Bilingual and Bicultural Setting by Robert D. Tamilia One of the major concerns in marketing research is the assurance that the sample...

... System The South African population is extremely heterogeneous in that it incorporates many different racial and language groups. As shown in Table II, there are four main population groups. The largest population group, the Bantu, can in turn be further subdivided into a number of ethnic groups...