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Keywords: Event diaries
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2308–2343.
Published: 16 June 2021
... re-use rights only Consumer behaviour Children Online community brand community Event diaries Consumer motivation brands have been conceptualised as living entities that have the ability to communicate consumer identities (Stokburger-Sauer et al., 2012). They reflect...
