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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 1109–1128.
Published: 08 May 2017
... Complaints Consumer satisfaction Voice Dissatisfaction Exit The twenty-first century consumer is spoiled for choice; there is a vast amount of products and services available to choose from, there are many and novel ways to buy including online and mobile stores and there are numerous ways...
