Keywords: Expectancy confirmation
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Journal Articles
European Journal of Marketing (2020) 54 (3): 594–614.
Published: 21 February 2020
... on its role after a movie is produced. Next, we draw on the implications of the content analysis, especially the findings from movie synopses, on movie sales. We apply the expectancy confirmation/disconfirmation account (Roese and Sherman, 2007) to discuss why linguistic cues in a synopsis may alter...

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