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Keywords: Expectancy-disconfirmation theory
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (10): 2447–2476.
Published: 22 October 2020
... perceive even physical isolation as disrespectful (Bartel et al., 2012). Customer satisfaction Dissatisfaction Expectancy-disconfirmation theory Respect What satisfies or dissatisfies consumers is a central question in marketing research (Fornell et al., 1996 ; Luo...
