Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Experiential marketing
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
How do extended reality experiences influence firm value?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing 1–27.
Published: 31 March 2026
... 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Augmented reality Virtual reality Extended reality Vividness theory Experiential marketing Event study Firm value Marketing–finance interface Marketing strategy...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 281–308.
Published: 11 March 2026
... seen at Link to the terms of the CC BY 4.0 licence. Design thinking Food experience design Food well-being Experiential marketing Marketing strategy Food innovation Food innovation is undergoing a fundamental transformation: shifting from product-focused improvements driven...
Journal Articles
On the relationships among brand experience, hedonic emotions, and brand equity
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (7-8): 994–1015.
Published: 13 July 2015
... also contributes to practitioners by providing strategies for experiential marketing. Brand experience is conceptualized as sensory, affective, cognitive, behavioral and social responses to brand-related stimuli (Brakus et al., 2009). These responses are subjective and internal. Sensory...
