... and charitable donations. Design/methodology/approach Study 1 was an online survey designed to understand how consumers perceive positive emotions on eight value dimensions. Study 2 involved an online experiment comparing the effects of emotional advertising based on inspiration with informational...

... explores how the interaction of cues of localness and traditionality affect consumers’ perceptions of farmers. The paper documents compensatory effects between traditional methods and localness in specific circumstances. Design/methodology/approach Two online experiments (Study 1, n = 291...

... outcomes. Orazi and Johnston (2020) contend that reactions to psychological stimuli in Facebook ads can be assessed through field experiments, particularly split testing comparing control/against a test version (A/B) testing. They demonstrated this with the use of fear appeal as a psychological stimulus...