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Keywords: Explanations
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 447–474.
Published: 27 April 2026
...Magnus Söderlund; Alona Natorina Purpose This study aims to examine one crucial assumption in the explainable artificial intelligence ( XAI ) literature, namely, that providing information with explanations of how an AI-based product works enhances understandability and trust. The study also...
