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Keywords: Explicit and implicit promises
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (11-12): 1708–1725.
Published: 09 November 2012
... underlying mechanism, but also identifies the product attributes that contribute to this effect. Yael Steinhart can be contacted at: ysteinhart@gsb.haifa.ac.il © Emerald Group Publishing Limited 2012 Explicit and implicit promises External and internal sources of information Product...
