Keywords: Export behaviour
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Journal Articles
European Journal of Marketing (1986) 20 (2): 54–71.
Published: 01 February 1986
...Bodo B. Schlegelmilch Attempts to provide a better explanation of differences in diverse export behaviour among similar operating firms in the same country. Wishes to compensate for deficiencies by analysing determinants of behaviour of exporting firms by: controlling for country‐specific...

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