Keywords: Exporting
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Journal Articles
European Journal of Marketing (2023) 57 (11): 2974–3004.
Published: 31 July 2023
... is reconciled by exploring the boundary conditions of specific cultural differences. Design/methodology/approach The authors obtained 235 bilateral data provided by Chinese exporters and overseas distributors. The authors matched a secondary data set with the questionnaire data, which were analyzed...
Journal Articles
European Journal of Marketing (2021) 55 (7): 1979–2011.
Published: 01 March 2021
.../methodology/approach This research is based on qualitative interviews with 25 small- to medium-sized KIS firms engaged in direct exporting or foreign direct investment (FDI). This study derives an empirically grounded framework of four distinct network patterns of these KIS firms through an iterative process...
Journal Articles
European Journal of Marketing (1988) 22 (1): 47–57.
Published: 01 January 1988
...Gary Davies; Jerry Fitchett; Keith Gumbrell Exporters are encouraged to “sell delivered”. An analysis of survey data on the terms of delivery on exports and imports used by French, German and British companies is presented. It is concluded that many firms prefer non‐delivered terms. The effects...
Journal Articles
European Journal of Marketing (1987) 21 (9): 32–44.
Published: 01 September 1987
... findings in the literature, however, suggests that this theory should be adopted with caution. The author has studied a specific group of three products manufactured by UK companies and exported to other countries in Europe. Despite the often cited term, European market, which implies a likeness between...

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