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Keywords: External and internal sources of information
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (11-12): 1708–1725.
Published: 09 November 2012
... (guarantee) when product performance evaluation relies on external (internal) sources of information. Originality/value The relative benefits of bundling guarantees or diagnostic kits to product offers have not been examined to date. The current research not only demonstrates this relative effect and its...
