Keywords: External efficacy
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Journal Articles
European Journal of Marketing (2014) 48 (11-12): 1914–1938.
Published: 04 November 2014
..., 2005). However, this research has neither distinguished between internal or self-efficacy, on the one hand, and external efficacy, on the other hand, nor has it distinguished between GSE and SSE, on the other hand. This has resulted in confusion manifest in experimental marketing treatments...

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