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Keywords: External knowledge acquisition
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (5): 1117–1146.
Published: 06 April 2020
...Tao Wang; Xue Yu; Nan Cui Purpose This paper aims to provide a new perspective in investigating how internal research and development (R&D) and external knowledge acquisition interact regarding their influence on innovation performance in an emerging market context. Building on an attention...
