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Keywords: Extra-role encouragement
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Journal Articles
European Journal of Marketing (2023) 57 (3): 771–793.
Published: 26 July 2022
... silent on sales managers’ encouragement behavior for adopting value-centered business models regarding specific sales manager encouragement behaviors. Hence, this paper aims to examine the moderating effect of in-role and extra-role encouragement by sales managers in value-centered business models...

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