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Keywords: Extraversion
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Journal Articles
User-generated content behaviour of the dissatisfied service customer
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (9-10): 1600–1625.
Published: 02 September 2014
...Caterina Presi; Charalampos Saridakis; Susanna Hartmans Purpose – This study aims to focus on the motivation of service customers to create user-generated content (UGC) after a negative service experience. In examining this relationship, the moderating role of “extraversion” personality trait...
